GoHighLevel White Label Outside the US: What You Can Brand and What It Costs

When an agency hands a client a piece of software, the first thing the client notices is whose name is on it. If the login page, the welcome email and the phone app all show another company’s brand, the client starts wondering why they shouldn’t buy from that company directly. That is why so many agencies ask about white label before they commit to a platform, and why the answer matters even more when your clients are in Europe, Latin America or Asia and have never heard of a US software company.

This guide explains what white label covers in GoHighLevel on each plan, based on HighLevel’s official pages checked on November 11, 2026: what you set up in your agency account, what starts on Unlimited, what is exclusive to Founder (the renamed Agency Pro), what the branded mobile app costs, and the points that matter for agencies outside the United States.

What white label means in GoHighLevel

White label means delivering a product built by another company under your own name. In GoHighLevel (also written Go High Level or HighLevel), it means replacing the platform’s brand with yours wherever the client looks: the login address, the logo, the links the system generates, notification emails and the apps.

The software underneath stays the same. HighLevel hosts, maintains and secures the platform; you own the brand, the price and the client relationship. If you are new to the platform, the complete GoHighLevel review covers what each sub-account includes: CRM, WhatsApp, funnels, websites, booking and automation.

What you set up in your agency account

The core of white label lives in Agency View, under Settings > Company. HighLevel’s guides for these items do not mention a plan limit:

• Custom login domain. Instead of app.gohighlevel.com, clients sign in at an address you own, such as app.youragency.co.uk or app.youragency.com.au. HighLevel still hosts the app behind it.
• Logo. It appears on the login screen and in system notification emails. HighLevel recommends 350 x 180 pixels, under 2.5 MB.
• API domain. This is the address used in system-generated links sent by email and SMS, such as forms, surveys and booking pages. It is separate from the login domain.
• Privacy policy and terms links, shown on the login page.

Client websites and funnels can run on each client’s own domain too: the pricing page lists domain management among the core features and confirms you can connect custom domains to all funnels and websites.

Setting up the login domain

Three details from the official guide: always use a subdomain, because root domains are not supported; if your DNS is on Cloudflare, set the record to DNS only, not proxied; and allow up to 30 minutes for the change to propagate. The SSL certificate is then issued automatically. Any country-code domain you own works the same way.

Branded emails

New-user notifications, sent to the agency and to sub-account admins, use your agency’s white-label name, logo and domain. Two limits are worth knowing:

• The text of most account emails (password reset, verification code and new user) cannot be edited. You control the branding, not the wording.
• Calendar emails from sub-accounts go out from a default sender until a sending domain is set up for that location. Set one up for each client so confirmations and reminders arrive under the client’s name.

SMS registration notices (A2P and toll-free verification) come from a LeadConnector address, but they only go to agency owners and admins, not to your clients.

What changes from plan to plan

One point to watch if you plan to start on Starter: the pricing page lists “white-label desktop app” among the items Unlimited adds. HighLevel uses “desktop app” both for the browser version of the platform, which is what the login domain changes, and for the installable app. If branding matters to your decision, check during the trial that the branding fields appear under Settings > Company on the plan you picked. The GoHighLevel plans comparison covers the other differences.

The white-label desktop app

Besides the browser login, HighLevel offers an installable, branded desktop app for macOS, Windows and Linux. You build it in the Desktop App Customizer, under the Desktop App tab of the agency dashboard, and set:

• the theme, app icon and app name;
• the login screen title and subtitle;
• the logo, background image and placeholder images.

Once you submit the app for building, the platform generates download links you can send to clients, and a banner inside the sub-account points each user to the installer for their operating system. Mac App Store and Microsoft Store listings are planned but not available yet, so distribution is by link for now.

The pricing page lists the white-label desktop app from Unlimited up, and neither it nor the official pricing guide lists a separate charge for it.

The white-label mobile app

The branded mobile app (Whitelabel Mobile App, sold as the Custom Agency App subscription) is an iOS and Android app with your agency’s name in the stores. Without it, your clients’ teams use the platform’s free mobile apps, which do not carry your brand.

You can customize the app name, logo, primary color, font, splash screens, login screen, navigation and app drawer modules, custom modules and the store listing. In the store profile you also choose the distribution countries and the default language, which matters if your clients are spread across several markets.

What you need before you subscribe:

• an Apple Developer Program organization account with App Store Connect access;
• a D-U-N-S number for your company, which Apple requires for organization enrollment;
• a Google Play Console organization account;
• a privacy policy and terms of use published at public URLs.

If your company does not have a D-U-N-S number yet, request it before you subscribe, because Apple will not enroll an organization account without one. Apple and Google charge their own developer account fees and set their own review times. The app is published under your accounts, in your company’s name.

Do not confuse it with the Branded Client Portal App. That one is ordered by your client for their community members, costs $49 per month per sub-account and can be resold at your own price.

What white label costs

The quarterly mobile app price is exactly three monthly payments, and the monthly fee equals the whole Founder plan. Founder plus the mobile app comes to $994 a month before your bank’s currency conversion and any foreign transaction fee. Outside the US, those bank costs apply to every line in this table, so check your card terms before you add the app.

You can test everything that depends on the plan before paying. If you want branding plus SaaS Mode, HighLevel has a dedicated trial link for the Founder plan with SaaS Mode. Like the standard 14-day trial and the official 30-day Bootcamp trial, it asks for a card, and the plan fee is only charged when the trial ends.

When Founder (formerly Agency Pro) is worth it

White label on its own makes the platform look like yours. Founder adds the commercial side:

• SaaS Mode. You create plans at your own price, clients subscribe through your page and their sub-account is created automatically under your brand. The full walkthrough is in the GoHighLevel SaaS Mode guide.
• Rebilling with markup on phone, email and other usage.
• SaaS Multi-Brands. Up to two brands in one agency account, each with its own login domain, API domain, logo, theme, support email and phone, and legal links. You can map each brand to sub-accounts or to SaaS plan categories, which helps if you serve two markets or regions under different names. As of October 27, 2026, it was in private beta with a small group of agencies, with a public beta planned within weeks, and only for Founder.

If you do not plan to sell the platform as a product but want clients to see your brand at login and in the desktop app, Unlimited is enough.

Pros and cons

What works well

• Login, logo, links and notifications under your brand, set up by your agency without code.
• White-label desktop app from Unlimited up, with no separate charge listed on the official pages.
• A mobile app published under your own Apple and Google accounts, with your country and language settings.
• On Founder, branding and automated plan sales work together.

What needs attention

• The mobile app costs $497 a month in US dollars on top of your plan, plus bank conversion fees.
• It requires Apple and Google organization accounts and a D-U-N-S number.
• The text of most account emails cannot be edited.
• On Starter, the pricing page does not list the white-label desktop app.
• HighLevel’s documentation and support are mostly in English, and support for your clients becomes your job.

Verdict

For most agencies, the white label that matters day to day (login, logo, links and emails under your brand) lives in agency settings and does not take long to set up. The branded desktop app starts on Unlimited. Founder only makes sense if you will sell the platform as your own product. The branded mobile app is the most expensive item on the list: it makes sense when your clients live on their phones and your offer depends on them seeing only your brand, not as a first step.

Use the trial to set up the domain, the logo and the desktop app, then walk through the client’s path from login to the first email. If everything shows your brand, you know what you are buying.